Ether Visuals: From Drone Services to a Complete 360 Digital Solution-Based Service
With our very first blog, we felt it was best to talk a bit about who we are and our journey from starting the business 8 months ago to right now.
Ether Visuals is a two-man team composed of Jack Cudina and Daniel Cathcart and represents a lifelong dream realized for the pair of us. We met at the Shellharbour TAFE back in 2014, studying our Cert III and IVs in fitness.
Whilst Dan put his certs to use with a 6-year career within the fitness industry, Jack took a different direction and worked his way through several sales, finance, and marketing roles. Yet despite our different career paths, our friendship only grew. Since 2014, we have been best mates and have been to each other’s grooms’ parties at our respective weddings.
In 2022, we decided to start Ether Visuals. We identified a niche in the market for drone services and we felt that together, we could fill that gap. With Jack’s experience within the corporate sector and Dan’s management experience within the fitness industry, we felt combined we could create something pretty special. Our goal? To create a self-sustainable side hustle providing drone videography and photography across the south coast.
What we have achieved over the last 8 months is beyond even our lofty standards. We began our very first jobs with Plough & Ale; entered the real estate market through RE/MAX and Laing & Simmons and even captured footage for 7News. However, after speaking with so many of our clients, we quickly realized that there was a demand for a complete 360 digital solution-based service. With your feedback in mind, we invested back into the business to ensure we had the right equipment and training to meet your needs.
We now offer videography and photography for a multitude of avenues at an affordable price, coupled with digital marketing services for businesses that may not have the time or resources to do it themselves. Our solutions are tailored to meet your specific goals and needs. We believe that this new direction for our business will better serve you, our valued customers, and we look forward to continuing to work with you in the future.
As part of our evolution and growth, we have also felt the need to undergo a comprehensive rebranding process. While our previous drone icon served us well, we felt that it didn’t fully encompass the range of services we now offer. We wanted a new logo that would provide us with a unique brand identity that better represents who we are as a business. After much thought and consideration, we are proud to introduce our new logo and brand.
Our new logo features a clean and modern design that reflects our commitment to providing high-quality visual and digital solutions. We believe that this new brand identity better represents the full range of services we offer and better positions us for the future.
What started as a simple drone business has taken on a life of its own eight months later and we only have you to thank. We look forward to continuing to serve you with our new brand identity and expanded services!
